The Naked Consumer: How Our Private Lives Become Public Commodities

The Naked Consumer: How Our Private Lives Become Public Commodities

ISBN: 0140233032

ISBN 13: 9780140233032

Publication Date: February 01, 1994

Publisher: Penguin Books

Pages: 288

Format: Paperback

Author: Erik Larson

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Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.

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